Dwellcome - Strategic Marketing & Design

PROJECT DESCRIPTION: ABOUT COMPANY Dwellcome is an early-stage hyperlocal onboarding marketplace startup, where amenities are recommended to new residents, short-term renters, and tourists when they relocate or visit a new community. I work with local channel partners including Realtors, Landlords, Airbnb Hosts, and BIA’s who can create white-labeled digital curated guides based on community recommendations to match their client's, or guests' lifestyle needs. I also want to help stores bring foot traffic back into their brick & mortar locations following the pandemic. Store owners will have the ability to manage their digital presence and if their store is recommended in a digital curated guide they will have the opportunity to offer targeted incentives in order to convert new residents into potential future customers. What's unique about our SaaS is this is not another nearby app for a new resident to download, this is a "pay-it-forward experience" we want to provide new residents to feel surprised, welcomed, help them discover the amazing things in their new community, and have the opportunity to meet their neighbors without having to do anything on their part. PROJECT SCOPE I am currently finishing up a Beta development milestone, and ready to start having users (future customers) test the product in closed beta for the application. I am also currently working/finishing up the marketing website via Webflow which I hope to have finished by Dec. 2021. Due to our unique concept, it has been a challenge marketing the product via social media because of my lack of experience in social media marketing, and because I am targeting so many different channel partners. I would like the opportunity to work with a team of students who can design a marketing strategy for Dwellcome that focuses on: Social Media - seamless brand marketing ( Currently I post everything, without a clear brand guideline) - targeted potential sales ( as I am targeting both channel partners, and stores separately maybe I need to differentiate my postings) - community awareness and participation ( I want people to celebrate their community, share pictures of their fave places in their neighbourhood or city/town). - tips & best practices ( for those new to a community or even new to the country might now know about regular tips ie: Recycling programs, home maintenance tips, and perhaps this can be shared). In-Person Marketing * [dependent if I am able to fill this position for the December Cohort) - January 12th, 2022, Dwellcome will be exhibiting & sponsoring at an in-person conference for Realtors in the Toronto (GTA) - Realtors are currently our primarily validated customer base - We have a booth that is limited to a table, chair, so I need to conceptualize a unique marketing strategy for what can be used to draw people to my table KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Creation of a social media guideline, design/template Strategic marketing plan best practices for social media marketing Marketing strategy for Conferences and Events Tracking of Analytics due to the success of social media marketing campaigns IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Lead Project Manager (Digital Social Media) Lead Project Manager (In-Person Marketing)* [dependent if I am able to fill this position for the December Cohort) (3) Digital Design Roles IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED English All projects will begin on a first-come, first-serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. December cohort - December 6 to January 21 January cohort - January 3 to February 18 February cohort - February 7 to March 25 TIME COMMITMENT PER STUDENT: 70 hours MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? 5 Tom Pischel hello@dwellcome.ca

HOUSE Ontario - Funding Permanently Affordable Non-Profit Student Housing

HOUSE Ontario is an opportunity to create permanently affordable and community-oriented non-profit housing by and for students at post-secondary institutions across Ontario (and eventually Canada); it's our proven and tested way of organizing students and young adults to tackle the cost of housing. We believe equitable student housing provides vital social benefits to students and non-student community members, enlivening and building communities. As an incorporated non-profit, we work with labour unions, student unions and other youth-led organizations to keep post-secondary education accessible/affordable by reducing the 'other' cost of getting a degree/diploma (student housing) while indirectly keeping rents affordable for working-class neighbourhoods and communities. We are looking for assistance in finding and completing grant applications that support our mission: We advocate for, research and develop affordable and community-oriented student housing that benefits individuals and communities. We believe that equitable access to affordable student housing is central to creating sustainable urban environments and building a more socially just world We develop expertise unique to Ontario while being inspired by best practices around the world. We believe in social entrepreneurship and innovation, and in learning from the student-owned housing sector across North America and around the world We believe in creating housing projects which are locally governed, self-financed, partially member-operated, and offer affordable rents Participant Roles & Responsibilities Assist with outlining the affordable housing crisis in grant proposals Develop a needs statement that characterizes the housing crisis and justifies the need for our project and funding Identify potential sponsors and funding opportunities that are a good fit for our organization Interpret a request for proposal (RFP) Research, plan, write, edit, and revise grant proposals Improve the clarity and persuasiveness of HOUSE’s grant proposal writing Research into other grant opportunities to support student affordable housing Final Project Goals/Deliverables Submitting a 5-10 grant proposals Securing (at least) $150k+ in funding