- Location
- Sarnia, Ontario, Canada
- Bio
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I'm Dulce, a skilled strategic marketer and a final-year Business Marketing student holding a Professional Certificate in Digital Marketing. I excel at moving quickly from concept to execution, focusing on measurable outcomes across digital channels. My background includes multiple digital marketing internships with Riipen and freelance work.
I'm seeking project collaborations where I can immediately contribute to your brand’s growth and visibility.
My approach combines::🔸Market Intelligence: I conduct thorough competitor research to identify key opportunities for brand positioning and optimize marketing efforts.
🔸Strategy to Scale: I take the lead on content and social strategy, which has resulted in significant organic follower growth and boosted engagement rates for multiple brands and non-profits.
🔸Social Media & Analytics: Proven ability to lead social media strategy, boost audience engagement, and maintain a consistent content schedule aligned with brand goals.
🔸Performance-Driven Content: I create and design engaging video and visual content using Canva, CapCut, and Adobe, specifically planning tailored content that measurably improves interaction.
I'm available now and eager to take on any challenge your project presents.👉 Portfolio: https://dulceruiz.my.canva.site/dulce-ruiz-projects-portfolio
- Resume
- Resume - Dulce Ruiz -.pdf
- Portals
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Vancouver, British Columbia, Canada -
Toronto, Ontario, Canada
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- Categories
- Advertising Digital marketing Marketing analytics Marketing strategy Social media marketing
Skills
Socials
Latest feedback
Individual endorsement
Learner feedback
Learner feedback
Achievements
Recent projects
Digital Marketing Strategy Development and Implementation
The primary objective of this project is to enhance NuVsio’s online presence and drive brand growth through a comprehensive digital marketing strategy. The focus will be on increasing brand awareness, generating leads, and boosting sales through targeted online campaigns, content creation, and social media engagement. The student will work closely with the NuVsio team to design and implement effective digital marketing tactics that align with our brand’s values and business goals. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date.
Digital Strategy & Content Optimization for FWE Media
To assess and enhance FWE Media’s digital presence by auditing current platforms and performance, analyzing key competitors, and recommending actionable improvements and delivering a research-driven content strategy that improves engagement, reach, and growth potential across social media platforms.
Social Media Strategy, Content Creation and Marketing for Alltourage
Alltourage seeks to enhance its social media presence and community engagement through a strategic content marketing initiative. The project aims to leverage students' skills in social media management and content creation to align with Alltourage's mission. Students will be tasked with creating and scheduling engaging social media posts that resonate with the target audience. Additionally, they will support community-building initiatives by fostering interactions and discussions within Alltourage's online platforms, such as blog writing, creating marketing documentation and updating the website. The goal is to increase brand visibility and engagement, providing students with an opportunity to apply their classroom knowledge in real-world scenarios. This project will allow students to develop a comprehensive understanding of social media strategies and their impact on community engagement.
Work experience
DIGITAL MARKETING STRATEGIST (Internship)
FWE Media
Barrie, Ontario, Canada
August 2025 - October 2025
• Developed and implemented a full digital content strategy for brand launch.
• Conducted competitive research and identified key opportunities for brand positioning.
WEBMASTER & BLOG EDITOR (Volunteer)
Toastmasters International, District 86
Irkutsk, Siberian Federal District, Russia
July 2025 - Current
• Manage and update the District 86 website (WordPress + Elementor and Calendly), ensuring consistent, engaging, and timely communication.
• Edit blog submission content featuring district highlights, events, and member success stories.
Digital Marketing Strategist (Internship through Riipen Level UP)
NuVsio
Toronto, Ontario, Canada
February 2025 - March 2025
“Dulce took direction well, was easy to work with and was ready to tackle any challenges that came her way. We are very happy to have had this time with her”.- Dr Elena Brei
• Conducted competitor research to optimize paid social media campaigns.
• Created and edited video content to boost engagement and brand
• Designed 30+ visual content pieces across 3 campaigns, showcasing creativity and adaptability.
Social Media Content Creator (Volunteer position)
Riverspeak Club, Toastmasters (non-profit)
Sarnia, Ontario, Canada
July 2024 - Current
• Led social media strategy, achieving more 20,000+ impressions in less than a year.
• Increased guest participation by 25% through engaging weekly content.
• Organized club events, enhancing member conversion rates.
• Creating weekly content, including graphics and videos, to drive engagement.
Social Media Manager (Freelance work)
@Almondstudio2024
Sarnia, Ontario, Canada
November 2023 - March 2024
“Dulce stays up to date with the latest trends in digital marketing and social media, allowing her to bring fresh, innovative ideas that align perfectly with the client’s goals”. - Alejandra Torres
• Boosted follower count by 237% and reached over 2,000 accounts.
• Managed social media platforms, creating a consistent posting schedule.
• Conducted audience analysis to tailor content effectively.
• Creating weekly content, including graphics and videos, to drive engagement.
Social Media Advisor
Kingswell Glen Golf
Petrolia, Ontario, Canada
August 2021 - November 2021
• Increased content interaction by 30% through tailored social media strategies.
• Developed engaging campaigns aligned with the brand’s voice and marketing goals.
• Collaborated with internal teams to align social media content with branding goals.
• Monitored performance metrics and optimized future campaigns accordingly.
Education
Associate of Applied Science (A.A.S.), Business Marketing ((Occ)
Fanshawe College
September 2024 - April 2026
Personal projects
GoodFood Brand Audit (MealKit)
January 2025 - April 2025
https://drive.google.com/file/d/1E6LUwJOVCEkwjnsQ6if6AFPSygdpmX3G/view?usp=sharingAs part of a semester-long project in my Advertising and Branding course, I conducted an in-depth brand audit on GoodFood, a leading Canadian meal kit company. This project involved extensive secondary research, using official industry data, market reports, and consumer insights to evaluate GoodFood’s brand positioning, target audience, and competitive landscape. Based on my analysis and the theories learned in class, I developed strategic recommendations to strengthen the brand’s market presence and communication efforts.
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This audit reflects my ability to apply marketing concepts to real Canadian brands and industries.
Marketing Plan - Martial Arts Gym
October 2024 - December 2024
https://drive.google.com/drive/folders/1AHpjBRTHa4qc1B5Wozm-mnWi1PCuTMGu?usp=drive_linkThis is a School project where, along with two peers, I developed a Marketing Plan for a new Martial Arts gym in London, ON.
We received excellent feedback from the course professor, achieving the highest grade in the group.
This shows teamwork, market research, and marketing skills that I am excited to implement in your brand.