Marketing and Efficiency Strategy for Psychological Practice

John W. Lee Psychology Professional Corporation aims to enhance its online presence and streamline its operations through the effective use of technology. The project focuses on developing a comprehensive digital marketing strategy that leverages social media platforms like TikTok, Instagram, and podcasts to promote psychological concepts and services. The goal is to increase brand awareness and engagement with potential clients by creating content that resonates with the target audience. Additionally, the project seeks to identify technological tools that can improve operational efficiencies within the practice. By applying knowledge of digital marketing and technology, learners will gain hands-on experience in crafting strategies that align with the company's objectives. - Identify and recommend technological tools for operational efficiency. - Analyze current marketing trends in the psychology field. - Develop content for social media platforms and podcasts. - Develop websites and other digital marketing deliverables - Outreach and research of professionals for podcasts

podcast producer and editor

The goal is to produce high-quality podcast episodes by focusing primarily on editing and post-production. Students will clean and enhance audio recordings, add intro/outro music, and ensure episodes are ready for publishing. This project sharpens technical audio editing skills while offering practical experience with podcast production workflows in a real-world setting.

Enhancing Psychological Practice Through Technology and Human Resource Management

John W. Lee Psychology Professional Corporation seeks to enhance the efficiency and effectiveness of its psychological practice through strategic use of technology. The project aims to address the challenge of managing and promoting psychological services while optimizing human resources. By leveraging technology, the goal is to streamline administrative tasks, improve client engagement, and enhance overall service delivery. The project will involve analyzing current processes, identifying areas for technological integration, and proposing solutions that align with the practice's objectives. This initiative provides learners with an opportunity to apply their knowledge in psychology and technology to real-world challenges, fostering innovation in psychological practice management. - Analyze current administrative and client engagement processes. - Identify technological tools that can enhance efficiency. - Propose a comprehensive plan for technology integration. - Ensure alignment with the practice's goals and objectives.

Social Media Director

The objective of this project is to set and implement strategy for social media for an established psychological practice as well as its venture into the psychology of money/behavioural finance for educational purposes for the public. The objective is to create an overarching strategy that is implemented by a team to produce content in the form of website design, blogs, instagram posts, tiktok videos, and other social media streams. The end goal should be a very clearly defined philosophy and strategy for social media with an extensive array of social media content.