Social Media and SEO Optimization Strategy for Fawn & Doe Baby Co.

Fawn & Doe Baby Co. is seeking to enhance its online presence and drive more traffic to its e-commerce site through a well-defined social media strategy and improved SEO efforts. The project aims to develop a comprehensive multi-platform social media strategy that aligns with the company's brand and target audience. Learners will conduct A/B testing to evaluate the effectiveness of different social media tactics, providing valuable insights for future campaigns. Additionally, the project involves analyzing current SEO practices across the company's blog, emails, and social media posts to identify areas for improvement. The goal is to increase organic reach and engagement, ultimately leading to higher conversion rates and sales. - Develop a multi-platform social media strategy tailored to Fawn & Doe Baby Co.'s brand. - Conduct A/B testing on social media tactics to determine effectiveness. - Analyze current SEO efforts and identify areas for improvement. - Provide actionable recommendations for enhancing SEO in blogs, emails, and social media posts.