The primary focus for the student(s) will be to put Greg Coman Photography on the top tier of photography services for the Halton Region, through the following approaches:

• Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Conduct a SWOT analysis. Identify our Unique Selling Proposition.
• Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; create new social media posts, consistency of
• Inventory Assessment - review our existing photographs, help select appropriate ones for Web and social media use.

Our goal at the end of this experience is to have tangible results:

• Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
• Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing align with our target sector/customer.
• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content, through consistency of social media posts
• Inventory Assessment - for the student(s) through their creative approach, to help us review and select updated and relevant imagery, from our library of existing photographs, resulting in a visually appealing website and social media presence

Other duties the student may complete could include:

• Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Hubspot, Google Analytics, etc.
• Content development, including social posts, blog posts, LinkedIn articles, and website copy.
• assistance to help coordinate photo shoots - venue research, model agencies
  

We will plan to communicate with our intern(s) using these communication tools: email, text, and/or telephone

Primary contact: Greg Coman, Photographer. Owner

Secondary contact: Jody van der Kwaak, Graphic Designer, Photographer